Want to reach the right people with eye-catching visuals? Display ads on Google Ads are perfect for building brand awareness and driving traffic. Let’s break it down in simple terms using the latest insights from 2025.

What are Display Ads?

Display ads include image and banner ads that show up on websites, apps, Gmail, and YouTube. They’re designed to grab attention and introduce your brand visually. In 2025, these ads are more interactive—with features like 3D previews and augmented reality, especially helpful for product demos (e.g., furniture zoom-ins or virtual try-ons).

Why Use Display Ads in 2025?

• AI-powered personalization: Ads adapt automatically to different audiences based on behavior and context
• Immersive formats: Interactive display ads (like AR experiences) boost engagement and trust
• Programmatic efficiency: Real-time bidding makes your campaigns smarter and budget-friendly

Setting Up Display Campaigns

Follow these simple steps:

1. Choose campaign objective (brand awareness, website traffic, product sales)
2. Select audience targeting: demographics, interests, remarketing lists
3. Upload creative assets: images, headlines, descriptions; include AR/3D when possible
4. Pick a bidding strategy: use Smart or Performance Max for automated optimization
5. Launch & monitor: use Google’s AI tools like Smart Bidding and asset suggestions to tweak performance

Real-Life Example

Suppose you sell eco-friendly water bottles:

• Upload a rotating banner showing different bottle colors
• Add a “try virtually” AR feature so users see how it looks in their hands
• Target people interested in fitness and sustainability
• Let Smart Bidding find the best placements and bids
• Results: higher click-through and more brand recall, thanks to interactive visuals and AI-driven optimization

How Much Does It Cost?

2025 benchmarks show display ads are still a cost-effective way to build awareness. Costs have increased slightly, but CTR and conversions are up, confirming the value of smart strategy over cheap clicks.

Common Questions

Q: Should beginners start with graphics or text ads?
A: Use image ads for visual impact. Combine them with responsive display ads that adjust to different formats.

Q: Does AI replace manual work?
A: AI handles repetition—bidding, placements, ad combos. You still guide it by providing quality assets, goals, and first-party data.

Q: How to measure success?
A: Track metrics like viewable impressions, CTR, conversions. Use conversion tracking and enhanced tracking tools to feed Smart Bidding with reliable data.

Stay Ahead in 2025

To boost your display ads:

• Embrace AI-driven creatives and let Google optimize them
• Use immersive formats like AR and interactive videos
• Feed Smart Bidding with clean data and conversion signals
• Regularly review performance and adapt audiences and assets

With these tactics, your display campaigns will feel modern, engaging, and effective for today’s audiences. Go ahead, experiment—and let Google’s AI make your ads memorable.