Picture this: You’re commuting, cooking, or working out—and someone’s voice is telling you stories, teaching you something new, or making you laugh. That’s the magic of podcasts. Now imagine your brand being that voice in someone’s daily life. That’s podcast marketing.

Podcast marketing is using a podcast to build trust, share expertise, and connect with your target audience. It’s like hosting your own radio show, but focused on your brand’s message. In 2025, more people are listening to podcasts than ever—making this a golden opportunity for marketers.

Here’s how to start your own podcast for marketing:

1. Define your goal. Are you trying to increase brand awareness, generate leads, or position yourself as an expert? This helps shape your content.

2. Know your audience. Think about who you’re talking to. A startup podcast for young entrepreneurs will sound very different from one for senior tech professionals.

3. Choose your format. Will you host solo, invite guests, or co-host with a colleague? Interviews are a great way to share fresh insights and tap into your guest’s audience too.

4. Plan your content. Create a list of episode topics in advance. Keep episodes around 20–30 minutes, and make them genuinely useful—no fluff.

5. Get the right tools. You don’t need a fancy studio. A quality USB mic, free editing software (like Audacity or Descript), and a quiet room will do just fine.

6. Distribute and promote. Upload to platforms like Spotify, Apple Podcasts, and YouTube. Share episodes via email, social media, and your website.

Starting a podcast is like building a relationship—consistency and authenticity are key. Over time, listeners turn into loyal fans—and loyal fans drive business.