If you’ve heard people in digital marketing talk about GHL, they are referring to GoHighLevel. It’s an all-in-one marketing and sales platform designed to help businesses manage leads, create funnels, run campaigns, and automate tasks—all from a single dashboard. Whether you’re a freelancer, agency owner, or small business, GHL can save you time and boost your conversions.

In this article, you’ll learn what GHL is, why it’s useful, and how to build funnels step-by-step in GoHighLevel.

What Is GHL (GoHighLevel)?

GoHighLevel is a powerful marketing software used by businesses and agencies to automate marketing, manage customers, and build funnels. Think of it as a bundle of tools under one roof.

Key Things GHL Can Do:

• Build landing pages and funnels
• Manage contacts using a CRM
• Automate marketing campaigns
• Send email and SMS messages
• Create websites
• Build memberships and courses
• Track leads and appointments
• Run pipelines for sales

Simple Example

Let’s say you run a fitness coaching business. You can use GHL to:

1. Create a funnel to collect leads
2. Send automated welcome emails
3. Book appointments
4. Follow up with text reminders

All of this happens inside one system—no need to use 10 different apps.

Why Funnels Matter in GHL

A funnel is a step-by-step journey designed to guide a visitor toward a specific action, such as:

• Signing up for a free offer
• Booking a call
• Buying a product
• Joining a webinar

Funnels help convert strangers into leads and then into paying customers.

GHL makes funnel building very easy because of its drag-and-drop editor and built-in marketing features.

How to Build Funnels in GHL (Step-By-Step)

Below is a beginner-friendly guide to building funnels inside GoHighLevel.

Step 1: Log In to Your GHL Dashboard

Once you sign in, you’ll land on the main dashboard. From the menu, click Sites → Funnels.

Step 2: Create a New Funnel

Click on “New Funnel” at the top right.

You’ll have two options:

• Start from scratch
• Use a ready-made template

Tip: If you’re new, templates make everything easier.

Step 3: Add Funnel Steps

GHL lets you create multiple pages (steps) inside your funnel. Common steps include:

1. Opt-in Page
   Collects email or phone number.
2. Thank-You Page
   Confirms the submission.
3. Sales Page
   Shows your product or offer.
4. Checkout Page
   Lets people pay.
5. Upsell/Downsell Pages
   Gives additional offers.
6. Confirmation Page
   Shows purchase details.

You can add or remove pages anytime.

Step 4: Edit Your Pages (Drag & Drop Editor)

Click any funnel step to open the page editor. You can drag and drop elements such as:

• Headings
• Text
• Images
• Videos
• Buttons
• Forms
• Testimonials
• Countdown timers

Example:
If you’re collecting leads, add a form for name and email and place a call-to-action button below it.

Step 5: Connect Your Form

Go to Form Builder and make sure the form fields (like email or phone) are connected to your contact list.

This ensures every lead goes into your CRM automatically.

Step 6: Add Automations

This is where GHL becomes powerful.

You can set up automations such as:

• Send a welcome email
• Trigger an SMS
• Assign lead to a pipeline
• Send reminder emails
• Notify your team

For example, when someone signs up through your funnel, you can automatically send:

“Thanks for joining! Here’s your free guide.”

Step 7: Set Up Your Domain

To make your funnel look professional, add a custom domain in Settings → Domains.

Example:

www.yourbusiness.com/funnel

Step 8: Test Your Funnel

Before launching, test each step:

• Does the form submit?
• Do emails or SMS trigger correctly?
• Are all buttons working?

Testing avoids losing leads later.

Step 9: Go Live

Once everything works, hit Publish and start sending traffic to your funnel from:

• Social media
• Google ads
• Email campaigns
• YouTube
• Blog posts

Key Takeaways

GHL makes funnel building simple even for beginners. With drag-and-drop tools, automations, and CRM features, you can handle everything in one place. If you want to scale your business or agency, learning GHL funnels is a great skill to have.