Connecting Facebook Lead Ads to GoHighLevel is one of the best ways to automate your lead generation and follow-up process. When these two platforms work together, every new Facebook lead can instantly flow into your GoHighLevel CRM—ready for automated nurturing, SMS, emails, pipelines, and more.

Below is a simple, beginner-friendly, and comprehensive guide to help you set everything up.

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1. Why You Should Connect Facebook Lead Ads to GoHighLevel

Before jumping in, here’s why this integration is valuable:

• Instant Lead Sync – Leads flow directly from Facebook into GoHighLevel.
• No Manual Downloading – No more CSV downloads or missed leads.
• Faster Follow-Ups – Start automations right away (SMS, email, calls).
• Higher Conversion Rates – Fast response time means more appointments.

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2. What You Need Before Starting

Make sure you have:

• A Facebook Business Page
• A Facebook Lead Form created inside Ads Manager
• Admin access to the Facebook Page and Ad Account
• A GoHighLevel account
• The CRM setup for receiving leads (pipeline, workflows, etc.)

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3. How to Connect Facebook Lead Ads Inside GoHighLevel

Follow these steps directly inside your GoHighLevel dashboard:

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Step 1: Go to Settings

1. Log into GoHighLevel
2. Click “Settings” on the left sidebar
3. Select “Integrations”

This is where all major platform connections happen.

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Step 2: Connect Your Facebook Account

1. Under the Facebook section, click “Connect”
2. A popup will appear asking you to log into Facebook
3. Allow permissions for:
   • Pages
   • Leads
   • Ad accounts

Make sure you approve all permissions, or the integration won’t work properly.

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Step 3: Choose Your Facebook Page

Once connected:

1. Select the Facebook Page that is running your lead ads
2. GoHighLevel will automatically load the connected lead forms

If you have multiple pages, choose the one with the active campaign.

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Step 4: Map Your Lead Forms

After selecting your page, GoHighLevel shows your Facebook lead forms. Here’s what to do:

1. Click on the lead form you want to connect
2. Map your form fields to GoHighLevel fields
   • Name → Name
   • Email → Email
   • Phone → Phone

If you have custom fields (like “Service Interested In”), create matching fields in GoHighLevel first.

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Step 5: Turn On Lead Sync

Enable the toggle that says “Sync Leads”.

This activates real-time syncing. From now on, every new Facebook lead goes directly into GoHighLevel.

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4. Automate Your Follow-Up (Very Important!)

Connecting your leads is only step one—now you should set up automation:

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Create a Workflow for Follow-Up

Inside GoHighLevel:

1. Go to Automation → Workflows
2. Click “Create Workflow”
3. Choose “Facebook Lead Form Submitted” as the trigger

Now add actions such as:

• Send SMS
• Send Email
• Add to Pipeline
• Add to Call List
• Notify team via Slack or email

Example Follow-Up Flow

• 0 minutes – Send SMS: “Hey! Thanks for requesting info. When can we chat?”
• 5 minutes – Send email with your offer
• 10 minutes – Add to call list
• 1 hour – Send reminder SMS

This ensures no lead gets cold.

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5. Troubleshooting Tips

Here are common issues and how to fix them:

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Lead Forms Not Showing?

• Make sure you’re an Admin on the Facebook Page
• Reconnect Facebook inside GoHighLevel
• Make sure the lead form is published

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Leads Not Coming Through?

• Re-enable Lead Access in Facebook Business Manager
• Ensure the correct Facebook Page and Ad Account are connected
• Turn Sync On for each lead form

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Wrong Fields Mapping?

• Check that fields in both platforms match
• Create custom fields in GoHighLevel if necessary

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6. Key Takeaways

Connecting Facebook Lead Ads to GoHighLevel is one of the simplest and most powerful automations for any business. Once set up, you’ll never worry about missing leads again. Everything works automatically—from capturing leads to following up, booking appointments, and closing deals.

With the right workflow, you can turn cold leads into warm conversations within minutes.