Building a website inside GoHighLevel (GHL) is easier than most people think. You don’t need coding skills, and the platform gives you everything—from templates to drag-and-drop tools—to create beautiful, fast, and high-converting websites.

This guide will walk you through the entire process step-by-step using simple language, clear examples, and practical tips.

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1. Why Build Your Website in GoHighLevel?

GoHighLevel isn’t just a CRM—it’s a full marketing platform. Creating your site inside GHL gives you some big advantages:

• All-in-one system (website + funnels + CRM + automation)
• Drag-and-drop builder
• Built-in mobile optimization
• Fast editing without developers
• Easy automation triggers (e.g., tags, forms, pipelines)
• SEO-friendly pages and blogs
• Integrates your forms, calendars, and chat widgets

Example:
If someone fills out a form on your GHL website, you can instantly trigger a workflow that sends them an email, SMS, and adds them to a pipeline. Everything is connected.

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2. Where to Build Your Website in GoHighLevel

Follow these steps:

1. Log into your GoHighLevel account
2. Select the Sub-Account (location) where you want to build the website
3. On the left sidebar, click Sites
4. Choose “Websites”

You’ll now see options to create a website from scratch or use a template.

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3. Choose Between Templates or a Blank Website

Option A: Use a Template (Recommended for Beginners)

GHL offers ready-made templates like:

• Local business websites
• Coaching / consulting websites
• Real estate pages
• Agency websites
• E-commerce layouts

Templates help you build much faster. You simply replace:

• Text
• Images
• Branding colors
• Buttons

Option B: Start From Scratch

If you have a specific design in mind or a unique layout, you can start with a blank section and add:

• Rows
• Columns
• Elements (text, images, video, buttons, forms, etc.)

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4. Understanding the Website Editor (Drag-and-Drop)

The GHL builder is very intuitive. Here are the main elements:

Sections

Large horizontal blocks used to structure the page
Example: Hero section, About section, Contact section

Rows

Rows organize columns inside a section
Example: 1-column, 2-column, or 3-column layout

Columns

Columns hold your actual content
Example: Left text with right image

Elements

These are the building blocks you drag into the page:

• Headings
• Paragraphs
• Images
• Buttons
• Videos
• Forms
• Calendars
• Countdown timers
• Custom code
• Icons
• Testimonials

You can mix and match them however you like.

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5. How to Customize Your Website

Text Editing

Click any text area → type your content → adjust:

• Font size
• Color
• Spacing
• Alignment

Changing Colors and Branding

Under Settings → Theme Settings, you can change:

• Global colors
• Typography
• Button styles

This automatically updates your entire site for consistency.

Replacing Images

Click the image → upload your own → adjust size and position.

Tip: Use simple, bright, high-quality images to improve conversion.

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6. Adding Forms, Calendars, and Automations

This is where GHL becomes powerful.

Add a Form

1. Drag “Form” element into the page
2. Select an existing form or create a new one
3. Use forms to capture leads or collect info

Add a Calendar

1. Drag “Calendar” element
2. Choose your booking calendar
3. This allows clients to schedule calls instantly

Automation Trigger Example

When someone fills out your website form:

• Add a tag
• Send an email
• Send a text message
• Create a contact record
• Start a nurture workflow

This makes your website not just a site—but a complete lead-gen machine.

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7. Setting Up Website SEO (Very Important!)

GoHighLevel lets you optimize each page for search engines.

For every page:

1. Click Settings (gear icon) on that page
2. Add:
   • Page title
   • Meta description
   • Keywords
   • SEO URL
3. Set Open Graph (OG) data for social sharing

Example:
Title: Best Digital Marketing Agency in Dallas
Description: We help local businesses grow using ads, SEO, and automation. Book a free consultation today.

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8. Previewing and Testing Your Website

Before publishing:

• Check the mobile view
• Test all buttons
• Submit test forms
• Make sure links work
• Verify calendar bookings

GHL lets you easily switch between desktop, tablet, and mobile modes.

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9. Publishing Your Website

To make your site live:

1. Go to Sites → Websites
2. Click Settings
3. Select your domain
4. Point your domain’s DNS to GoHighLevel
   • A Record → Points to GHL’s IP
   • Optional: CNAME for “www”

Once connected, your site goes live instantly.

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10. Tips for Building High-Converting Websites in GHL

• Use large, bold headings
• Add a clear call-to-action (CTA) above the fold
• Keep paragraphs short
• Use customer testimonials
• Add a contact form on every page
• Use consistent branding
• Optimize for mobile first

Example CTA:
“Book Your Free Strategy Call Today”

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Key Takeaways

Creating websites in GoHighLevel is simple, fast, and extremely powerful—especially when you combine your site with built-in automations, forms, calendars, and CRM tools. Whether you’re a beginner or agency owner, GHL gives you all the tools needed to create beautiful, high-converting websites without coding.